Marketing Viral, cada persona importa

Marketing Viral, cada persona importa:
Es el título del libro de Vidal Berruga LLoret, Director General en Advertty Advertising.
Publicado en 2009 puede conseguirse en la libreria
Bubok.

Una estrategia de Marketing Viral pretende básicamente lograr que los usuarios potenciales de un determinado producto se transmitan entre sí un mensaje prediseñado con valores positivos sobre el mismo, y que lo hagan con una cierta velocidad prevista y de modo exponencial.

La expansión del concepto, con referencia histórica y similitudes con los métodos de transmisión boca a boca o a la propagación de virales, ha venido asociada a la expansión de las redes informáticas como internet.
CAPÍTULO 1 – Buscando la eficacia.CAPÍTULO 2 – Cada persona importa.

CAPÍTULO 3 – Conectores, pseudoexpertos y vendedores natos.

CAPÍTULO 4 – La importancia del mensaje. El factor de enganche. La creatividad.

CAPÍTULO 5 – El poder del entorno. Las circunstancias.

CAPÍTULO 6 – El virus “rumor” como arma de comunicación.

CAPÍTULO 7 – La conducta del comprador.

CAPÍTULO 8 – Comunicación invisible.

CAPÍTULO 9 – Propagación de virales.

CAPÍTULO 10 – Marketing Viral en Internet.

CAPÍTULO 11 – Políticas virales de canales de distribución.

CAPÍTULO 12 – Marketing Viral en la Comunicación Interna y Corporativa.

CAPÍTULO 13 – Los principios fundamentales del Marketing Viral. Prontuario.

CAPÍTULO 14- Aspectos sociales, legales y éticos.

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19 comments on “Marketing Viral, cada persona importa
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